iResearch was established in 2002. The founder, Mr. Henry Yang, who graduated from East China University of Science and Technology, was among the first crop of Internet industry professionals in China . Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies.

With a head office in Shanghai and a branch office in Beijing, the company has the largest professional research team at close to 30 employees, including more than 10 dedicated Internet researchers, and releases more than 40 research reports about China's Internet economy each year.

iAdTracker is an internet-based independent online advertising monitor and analysis system. It was launched in 2001, and is now used extensively by not only the online media but also the advertisers and the agencies in China .

iAdTracker monitors more than 90 websites daily all over China . All the data in iAdTracker Database is collected by manually browsing the fix websites and channels and catching the files with web automation, obtaining the fresh advertising creations in the websites and inputting the data into the database. The software enables our clients catch all information about national online advertising. Since iAdTracker launched, the records accumulated at a high rate of 150 thousand entries. According to China 's current online advertising situation, the advertisers were categorized into 20 categories and 71 sub-categories and 297 segments by industry sorts.

iDataCenter is a daily updated database of China 's Internet research achievement. It offers customers over 180 research reports and over 4,000 pieces of news and Statistical Charts on China 's Internet industry, which have been accumulated over a period of 3 years. In order to achieve high customer satisfaction, we offer customers a variety of options to obtain research products including browsing online and downloading. Customized search functions and favorites folders enable customers to get what they really want.

iUserSurvey is professional online consumer analysis service. It obtains online consumer information from domestic Internet user samples. Since this online survey started operation, iResearch holds a sample database of 2 million valid netizens and integrative analysis system.

iClick survey community is a data support platform for iReseach's online survey operation, newly opened in May 2005. For our clients, iClick is an enterprise solution of questionnaire gathering and feedback. For individual users, iClick grants free- registered users to attend an online survey with virtual community rate encouragement. Once the rate is up to 10 Yuan, users can apply for cash exchange. We take users' privacy seriously. Personal information is not publicly available.

The iResearch website ( http://www.iresearch.com.cn ) is the professional provider of all-round Internet industry, Internet news and services for the Internet operators, marketing developers, government industry researchers and other people who have an interest in Internet economics. You can get what you need about Internet from iResearch website.

iResearch operates three information websites to provide various and detailed Internet news and resources.

iResearch - Internet Economy research achievement http://www.iresearch.com.cn
iWebChoice – Online media monitor http://www.iwebchoice.com
iAdChoice – Chinese online advertising rank http://www.iadchoice.com

It  is the professional provider of all-around Internet industry, Internet news and services for the Internet operators, marketing developers, government industry researchers and other people who are interested in Internet economy. The websites currently have more than 40,000 registered members for its Chinese site and over 6,000 registered members for its English site. There are more than 100 free downloadable reports for registered members and thousands of timely industry news reports and charts.

iResearch Views provides their analysis and comment about Internet or independent source statistics and trend data.

Report Products has all the research reports belonging to iResearch, including reports about Internet media, online advertising, e-commerce, online game, email, wireless service, online access, e-government, Internet users and others.

Free Reports has all the samples of our report products, which can be freely downloaded from the website once you are a registered subscriber.

iWebChoice, launched in November 2004, embodies all Chinese mainstream websites and monitors online traffic trend over 510 websites of 50 categories on a weekly basis.

Over 90 online media's online advertisements on a daily basis and recommends excellent online advertisements on a weekly basis, among different types of them. Since launched from January 2004, iAdChoice records over 90 excellent online advertising cases of 30 domestic online advertising agencies and has become one of online advertising agencies' favourite websites.